For estate agencies
Your listings, your buyers and your follow-ups in one place.
An agency lives on its listings and its contacts. When they are spread across a property portal tool, spreadsheets and notebooks, buyers get forgotten and properties go without viewings. We build a custom CRM that matches properties with buyer requests and prepares your follow-ups.
What holds you back
What often holds an agency back
The job comes down to responsiveness and follow-up. The tools do not always keep up.
Buyers lost from view
A buyer comes into the agency, leaves their criteria, and then nothing. When a matching property comes in, nobody thinks to call them back.
Matching done from memory
Budget, area, floor space, number of rooms, outdoor space: matching each new property to current requests often relies on each agent’s memory.
Mandates that need close attention
Expiry dates, viewing reports to send to sellers, price reductions to discuss: without reminders, mandates run out without a conversation with the owner.
Irregular follow-ups
After a viewing, a follow-up call is a must. In busy weeks, these follow-ups fall through the cracks.
Information spread across several tools
Listing software, spreadsheets, emails, personal notes: the same information is entered several times, and nobody has the full picture.
What we put in place
What we build for an agency
A tool made for the way you work, connected where possible to the ones you keep.
A CRM designed for property
Property records, seller records, buyer records, history of viewings and exchanges. Each agent sees their own files, management sees everything.
Matching properties and requests
For each new property, the tool lists the buyers whose criteria match. For each new request, it shows the available properties. You decide who to contact.
Follow-ups prepared for you
Follow-up after a viewing, report to the seller, mandate expiry: the messages are ready at the right time. The agent reads them and sends them.
A website for incoming enquiries
A valuation and property search form that feeds straight into the CRM, with complete criteria from the very first contact.
ExampleExample
Fictional example: an agency with a small team of agents
An example made up for illustration, with no real client. An agency tracks its buyers in a shared spreadsheet and its mandates in another file. With a custom CRM, each new listing shows the list of matching buyers. After each viewing, a follow-up message is ready to review. As a mandate’s expiry date approaches, the agent receives a reminder with the viewing history to prepare the conversation with the seller.
Recommended offers
Packages that suit an estate agency
A custom CRM is quoted on request, from €2,500 excl. VAT, depending on the number of users, the features and the connections with your current tools. Aristide prepares your follow-ups and progress messages from €79 excl. VAT per month. For a website with valuation and property search forms, the Pro site starts from €900 excl. VAT, plus €20 excl. VAT per month. The price is set out in writing before we start.
Pro site
To present your services in detail.
from€900excl. VAT
+ €20 excl. VAT per month
- Several pages
- Quote request form
- Monthly: hosting, maintenance, small changes (text, photos, opening hours)
Web software and CRM
For the tool you are missing.
from€2,500excl. VAT, on quote
- CRM, quotes, scheduling
- In-house business tool or SaaS
- Price in writing before we start
Aristide, the AI assistant
To hand over the groundwork.
from€79excl. VAT per month
- Emails sorted
- Quotes and follow-ups prepared
- You approve everything
First callFree
30 minutes to talk about your project.
AI audit€790 excl. VAT
Deducted from any project over €3,000 excl. VAT.
Frequently asked questions
Does the CRM replace my listing software?
Not necessarily. We can keep your listing software and build around it, pulling in the properties when it is technically possible. We check this on the first call.
Can I bring over my current buyer files?
Yes. We import your existing spreadsheets and files, after removing duplicates with you. The data belongs to you, and you can export it at any time.
Are follow-ups sent to clients automatically?
No. The messages are prepared, then reviewed and sent by the agent. Anything that commits the agency goes through human approval.
How much does a CRM for an estate agency cost?
The price depends on the number of features and the connections with your tools. It starts from €2,500 excl. VAT, and you receive a written price before we start. If you first want to know where to begin, the AI audit at €790 excl. VAT is deducted from any project over €3,000 excl. VAT.
Further reading
- Web software and CRMCustom CRMYour clients, your conversations, your quotes and your follow-ups in one place. We build a web-based CRM that follows the way you sell, instead of forcing you to follow its way.
- Aristide, the AI assistantAutomatic customer follow-upsUnanswered quotes, unpaid invoices, appointments to confirm: Aristide spots who needs a follow-up, prepares a suitable message and submits it to you. You stay in control of every send.
- GuidesHow much does a custom CRM cost?Your contacts are in one spreadsheet, your quotes in another piece of software and your follow-ups in your head. A custom CRM can bring it all together, in the way you work. But how much should you budget, and for what exactly? This guide explains what drives the cost, the costs after launch and how to scope the project so you stay in control of the budget.
Let’s talk about your listings and your buyers.
Show us how you track your contacts today. The first 30-minute call is free, then you receive a written proposal.
Discuss my project