What changes the cost of an online shop
An online shop is a showcase website with a catalogue, a basket, payment and order tracking added on. Each of these can be simple or very elaborate. That level of detail is what makes the gap between two quotes.
These are the items that weigh the most:
- The number of products: ten products do not take the same set-up work as two hundred items.
- Variants: sizes, colours, volumes or personalisation options multiply the product pages to configure.
- Delivery: in-store collection, local delivery, shipping by carrier; each method has its own pricing rules.
- Payment: card, payment in instalments, bank transfer; each option has to be set up and tested.
- Links with your tools: till, stock, invoicing software or CRM. A connection avoids entering data twice but needs development.
- Languages: a translated shop doubles part of the content work.
Build costs and recurring costs
As with a showcase website, a shop has a start-up cost and a recurring cost. The build covers the design, setting up the catalogue, configuring payment and delivery, then test orders. The monthly fee covers what keeps the shop online, secure and up to date.
On top of that come costs that do not depend on your web provider: the payment provider’s commission on each sale, shipping costs, the domain name renewal. Ask for them to be listed separately, so you do not discover them after launch.
Our published rates, as a benchmark
Here are our starting prices, excluding VAT. The monthly fee includes hosting, maintenance and small changes (text, photos, opening hours). Further development is quoted separately.
- Online shop: from €1,900 excl. VAT, then €30 excl. VAT per month, up to 30 products. Beyond that, on quote.
- Extra language: +40% of the base price.
- Extra page: €90 excl. VAT.
- Online booking, useful for a workshop or collection by time slot: €290 excl. VAT.
- Blog: €250 excl. VAT.
- Connection to a CRM or existing software: on quote.
If you sell only a few products
With a handful of products, a Pro site with an order or booking form is sometimes enough to test demand. You can move to a proper shop once orders come in. Our estimate tool helps you compare the two options in a few questions.
The work people forget: product pages
A shop is judged on its product pages. A customer who cannot touch or try anything needs good photos, a clear description, dimensions, materials and the delivery time. This content takes time, and it is often what delays the launch.
Before asking for quotes, prepare a simple spreadsheet: product name, price, variants, weight, photo. This file is the basis for the set-up and lets the provider quote accurately.
- Photograph your products on a neutral background, in daylight, always with the same framing.
- Write descriptions that answer the questions customers ask you in the shop.
- Show delivery costs and times clearly before the basket.
- Plan your terms and conditions of sale and your legal notice from the start.
Questions to ask before you sign
Two shop quotes should be compared line by line. A low price that includes neither the catalogue set-up nor the delivery configuration can end up costing more than a complete quote.
- How many products are set up in the price, and who enters the product pages?
- Which payment methods and delivery options are included?
- What does the monthly fee cover, and what is charged on top?
- Will you be able to add a product or change a price yourself?
- Do the shop, its customer data and the domain name belong to you if you end the contract?
- Is a full test order, from basket to confirmation email, planned before launch?
How we work
We start with a free 30-minute first call to understand what you sell and to whom. You then receive a written quote before any work starts, with the number of products, the payment and delivery methods, and a breakdown of the monthly fee. Nothing outside that scope is charged without your agreement.